Delhi: From viral videos to thought-provoking podcasts, content creators’ ability to captivate audiences, influence trends, and spark conversations has revolutionised the way we consume media.
Chirag Jain, Co-founder, SocialTag, said, “I've witnessed firsthand the transformative power of creators in driving engagement, sparking conversations, and fostering brand connections. Through their authentic storytelling and innovative approaches, creators not only captivate audiences but also drive tangible results for brands and businesses.”
He added, “By investing in creator partnerships that prioritise authenticity and creativity, we can unlock new opportunities for collaboration and mutual growth."
Ayush Wadhwa, Creator and Founder of Owled Media urged the creator community to remember that the power to inspire, uplift, and transform lies within each of us.
“Let us unleash our creativity with boundless enthusiasm and unwavering determination, for today and every day, we are the architects of our own destiny,” he commented.
According to the gaming content creator, Raj Varma (also known as Snax) focusing on improving content quality and viewer engagement, and staying authentic has been key to his success.
Being one of India’s leading female gamers, Kaashvi Hiranandani, popularly known as KaashPlays, predominantly streams and curates content on BGMI.
She shared that the core strategy behind her growth has been prioritising consistency, creativity, and audience feedback, to develop a loyal community of viewers across various platforms.
As per the latest 'State of influencer marketing in India' report by EY, influencer marketing is set to surge by 25% in 2024, reaching Rs 2,344 crore and projected to hit Rs 3,375 crore by 2026.
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