Music licensing platform Hoopr launches its creative-tech arm, Hoopr Brand Solutions

New Delhi: Hoopr has launched Hoopr Brand Solutions (HBS), a creative-tech arm, to strengthen its B2B offerings. 

With this, Hoopr aims to bring together its platform, music library and creator network to offer music-led, integrated brand solutions. 

Hoopr Brand Solutions is spearheaded by Meghna Mittal (Co-founder and CRO), along with Kartikeya Haritwal (Sales Head) and Alok Kaul (Creative Lead), under Gaurav Dagaonkar (Co-founder & CEO). 

In a press statement, the company said that HBS endeavours to work with brands and their agencies for music integrations in their creative strategies—right from launch, to awareness, to promotions, to engagement.

“HBS shall tap into Hoopr’s 250,000+ artist and creator network, through its platform, to offer brands a low-cost turnaround for songs, brand anthems and music videos in multiple languages and a wide array of genres. It will then facilitate music distribution on streaming platforms as well as amplification on social media like Instagram, YouTube and Snap, through its creator community. HBS has also partnered with YouTube music channel, Songfest, to offer wider reach, distribution and engagement to brands,” wrote Hoopr. 

"At Hoopr, we've always been passionate about empowering creators and brands with high-quality music," said Dagaonkar. "Brands, today, are actively looking to use music as a medium to connect with their audiences and with HBS, we're bringing together all the elements of our ecosystem to offer our clients a comprehensive bespoke solution for higher engagement through music. It is like a brand having its own label and music strategy that suits its positioning and TG, completely powered by Hoopr.”

"Music and music videos are the most consumed forms of entertainment today, which is why brands are increasingly integrating them into their marketing strategies," said Mittal. "With Hoopr Brand Solutions, we aim to help brands unlock that potential through campaigns that are not only impactful but measurable and long-term. We want to shift the mindset that only large brands or specific categories can leverage music strategy—music is a universal format that resonates across categories, builds an emotional connection, and contrary to popular belief, is extremely cost-effective.”

HBS has already partnered with brands and agencies including Himalaya, Myntra, ITC and Motivator as clients and has partnered with artists such as Monali Thakur, Nikita Gandhi and Shaan, along with multiple independent artists.