Myntra FWD ‘Creator Fest’ returns for its third edition

New Delhi: Uniting over 500 creators in the lifestyle space, Myntra will host the Myntra FWD Creator Fest 2024 at the Jio Convention Center in Mumbai on November 15.

The Myntra FWD Creator Fest 2024 is set to go beyond just fashion, celebrating creators’ unique contributions to shaping perspectives, setting trends, and fueling conversations that resonate deeply with Gen Z audiences.

In addition to a full day of creator showcases, the Myntra Glammys, powered by Grazia, also make a comeback. This awards ceremony will honour outstanding creators and trendsetters who have shaped the creator-driven industry and pushed the boundaries of digital content creation.

The event is expected to witness the presence of macro influencers, including Vedang Raina, Orry, Urfi Javed, Munawar Faruqui, Zakir Khan, Lisa Mishra, and Saba Azad, among others 

Myntra FWD has partnered with a lineup of brands for Creator Fest 2024, including CMF by Nothing, Lakmē, Viktor & Rolf, Rabanne, Fujifilm, Snapchat, YouTube, Schwarzkopf, and Freakins, among others. 

The Myntra FWD Creator Fest will also offer a sneak peek into the future of GenZ fashion, with a live fashion show featuring the latest trends and styles set to dominate 2025. 

Sunder Balasubramanian, Chief Marketing Officer, Myntra, said, “Our engagement with Gen Z has been central to our vision for Myntra, where we are looking at expanding fashion possibilities for India. India has 60 million e-lifestyle GenZ shoppers; this influential cohort is reshaping fashion choices nationwide. Today’s Gen Z looks up to content creators who bridge the gap between their aspirations and reality, defining fashion, beauty, lifestyle, and culture with authentic voices and relatable content. Myntra FWD, a destination built for Gen Z, celebrates these creators for how they’ve opened up new worlds, including pop culture, for audiences in beauty, fashion and beyond. With the FWD Creator Fest, we’re inviting these key voices who are shaping India’s digital landscape to join us in this journey.”