New Delhi: Myntra has introduced a shopper-led creator program, The Ultimate Glam Clan, aimed at engaging Gen Z consumers. Banking on the power of user-generated content, the initiative allows customers to act as creators, showcasing their fashion preferences while earning rewards.
Participants in The Ultimate Glam Clan can enjoy perks like commission earnings of up to Rs 25,000, being featured on Myntra, brand collaborations, discount vouchers, access to events, workshops, and more.
In three weeks of the program's launch, Myntra has already had 65k signups for the program.
Sharing the insight for the launch of the program, Sunder Balasubramanian, CMO, Myntra, wrote on LinkedIn, “Started with a simple consumer insight about how GenZ aspire to become creators to express their individuality (also giving them a much needed side-hustle), and tech deepdive gave us a learning about how our engaged shoppers share photo reviews of what they bought - and the teams brought the two pieces together.”
“The initiative will increase the content discovery and help shoppers make more informed purchase decisions, which is tailored to serve Gen Z's fashion-forward mindset. And for all purchases happening through the post you can earn upto 2.5% commission,” Balasubramanian added.
Myntra plans to increase its presence among its 60 million Gen Z e-lifestyle shoppers, with a focus on trends and improving the overall shopping experience. The company aims to double its penetration in this segment, targeting both metro and tier-2 cities.
Myntra's Gen Z-focused platform, FWD, has seen its customer base grow from 8 million in mid-2023 to 16 million in 2024. The company expects to add another 20–25 million Gen Z customers in the coming years.
Tech features like Spot it-Get it, MyFashionGPT, and Myntra Minis (a short video platform) are central to FWD’s strategy.
Additionally, 25,000 micro and nanoinfluencers are collaborating with the brand to resonate with the Gen Z audience.
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