Neena Dasgupta and Sarthak Dasgupta launch content agency, The Salt Inc.

Delhi: The Salt Inc. has been officially launched to create content ranging from digital to OTT. It has bagged exclusive partnerships with The Economist in India with an aim to help its partner brands engage with influential C-suites globally.

The company’s CEO and Founder Neena Dasgupta brings nearly 25 years of experience in digital media and advertising with corporations like BBC, ABNI (from the Dow Jones stable) et cetera. She later founded Zirca Digital Solutions, an independent global digital solutions company managing clients in both Indian and international markets. 

Co-Founder Sarthak Dasgupta is a writer, director, producer and a storyteller who is an alumnus of the Sundance Screenwriters Lab and the recipient of the Mahindra Sundance Global Filmmaker Award. 

Co-founder and Chief Operating Officer Parth Arora is a producer with 25 years of experience working and delivering projects in the film and OTT space with several platforms including Netflix. Arora has also worked for film studios including Dharma Productions, Fox Star Studios, and White Feather Films, among others.

Professionals including Rahul Surve, Co-founder and Business Head, Tarun Abhichandani, Chief Product Officer (CPO), Mihir Chitre, Chief Creative Officer (CCO), Rohan Desai, Strategy Lead, and Sagar Grover, Marketing Lead, are a part of The Salt Inc. 



Speaking about the launch, Neena said, “At The Salt Inc., we harness the power of compelling narratives to drive conversations, transform brands and captivate audiences across the digital landscape."

Sarthak, Co-Founder, added, “With our cinematic expertise, we bring stories to life, ensuring that every brand message resonates deeply and leaves a lasting impact.”

Speaking about the production proficiency, Arora, Chief Operating Officer, The Salt Inc., shared, “Our state-of-the-art production collaborations guarantee top-tier quality, enabling brands to deliver visually stunning and highly engaging content.”