ODN bags e-commerce creatives and content mandate for e-commerce platform ‘Iconic’

Delhi: ODN (‘Open Doors Now’) announced that it has bagged the e-commerce creatives and content  mandate for E-commerce platform ‘Iconic’ along with their in-house brand Iconic and  international luxury brands including Gant, True Religion, Just Cavalli, Dkny, Antony Morato, Elle,  Lindbergh, Brunn and Stengade and Many more. 

ODN has been tasked with creating and deploying e-commerce  Product Detail Page (PDP) content for Iconic. This includes conceptualising and conducting e-commerce catalogue shoots, crafting search-friendly and optimised product descriptions, taking listings  live on all online marketplaces, and ensuring consistent content deployment across channels. The goal  is to help Iconic get more conversions across all the ecom platforms. 

Narinder Mahajan, CEO and Co-founder of ODN, quoted, “At ODN we are committed to delivering  content that not only showcases each brand's unique identity but also focuses on growing their online  presence. The strategy for ICONIC will be to maximise sales and engagement through Content Strategy  and Creation of Commerce Content” 

Iconic AVP of e-commerce and Social Media, Ujjawal Kothari said, “Iconic has always focused on  creating a luxurious shopping experience for its customers. The onboarding of ODN will help in the  quick go-live of the products and the shopping experience for our customers by providing them with  accurate, informative, and visually appealing content. The transformative online content display will  be strategically re-designed to give a completely new look aligned with the brand ethos.”