Oswaal Books highlights irreplaceable personal touch of booksellers beyond digital convenience

New Delhi: Oswaal Books has launched a video as a tribute honouring the dedicated booksellers who play an essential role in students' educational journey. 

The video highlights the sacrifices made by booksellers and underscores their invaluable contributions to student success. Oswaal Books works with 10,000 bookstores in India via their channel network.

The video:

In today’s digital age, where online discounts often overshadow local businesses, the challenges faced by booksellers have intensified. The video showcases the commitment of booksellers who tirelessly support students and parents, providing personalised service and expert guidance in selecting the right materials for academic achievement.

“We often overlook the pivotal role booksellers play in shaping students’ futures,” said Prashant Jain, CEO, Oswaal Books. “Through this video, we aim to recognise their hard work, dedication, and the unique bond they share with the communities they serve. It’s a reminder that while technology offers convenience, the personal touch of a knowledgeable bookseller cannot be replaced.”

The video highlights moments that reflect the day-to-day realities of booksellers, emphasising their passion for education and the lengths they go to ensure students have access to the resources they need. It also addresses the pressures they face in an increasingly competitive market.