Paytm banks on power of UGC; invites users to share first Paytm Moment

Delhi: One97 Communications (OCL) that owns the brand Paytm, India’s payments and financial services company and the pioneer of QR and mobile payments, has launched the #MeraPehlaPaytm campaign. 

Whether it's about a significant purchase or a cherished time spent with loved ones, this campaign aims to spotlight how Paytm aimed to bring ease and happiness into their lives.

As part of the #MeraPehlaPaytm campaign, Paytm would offer a range of rewards for standout stories. A panel of judges will select 10 winners based on the creativity, originality, and pertinence of their submissions. 

The participant with the best entry will be awarded an iPhone 15 Pro Max. In addition, the nine runner-up winners will receive Paytm Insider Vouchers worth ₹10,000 each and will be featured on Paytm's social media channels until the campaign concludes on May 31, 2024. 

The campaign is open for entries until April 30, 2024. To participate, users are encouraged to post about their inaugural Paytm experience on platforms like Instagram, Facebook, and Twitter, using the hashtag #MeraPehlaPaytm and tagging Paytm's official handles.

Paytm Spokesperson said, “We're thrilled to launch the #MeraPehlaPaytm campaign, inviting our users to reminisce about their first Paytm moments. This campaign is a celebration of the incredible journey we've shared with them, and we're eager to hear their heartwarming stories. It's an opportunity for us to deepen our connection and show our gratitude for their loyalty and support."