Pepper Content launches Pepper Creative; hires dentsu’s Sahil Siddiqui as Global Creative head

New Delhi: Pepper Content has unveiled Pepper Creative, a creative unit that will offer fast, scalable, and cost-effective content production for brands. 

In a statement, Pepper Content said that Pepper Creative aims to transform how marketing teams create and execute content by offering a flexible, on-demand model that integrates seamlessly with a brand’s existing structure.

Pepper Content will be spearheaded by Sahil Siddiqui (Global Creative Head), alongside Sneha Iyer (AVP Revenue), Rishabh Shekhar (Co-founder, Pepper Content), and Kishan Panpalia (Founding Team Member, Pepper Content).

Before this, Siddiqui held the role of group executive creative director at Dentsu Creative India.

Pepper Creative delivers full-funnel content solutions, from performance marketing creatives to large-scale campaigns. This allows brands to manage every aspect of content creation through one integrated partner. 

Pepper Content’s managed marketplace model allows brands to build creative teams tailored to their specific needs, blending creativity with business objectives.

The content company said that what sets Pepper Creative apart is its ability to operate as a dedicated content studio, integrating with a brand’s internal operations.

“These five-person teams, embedded within the brand’s office, act as in-house agencies with the advantage of strategic oversight and the latest creative solutions. This setup ensures that brands can scale content production rapidly and efficiently while maintaining a high standard of quality,” it shared in the press statement.

Pepper Creative has already begun collaborating with major brands such as ITC, Unilever, Mankind, Britannia, Marico, HDFC Bank, DSP Mutual Funds, and Flipkart over various projects.

"We’re not just stacking up another creative agency on the pile—we’re here to give advertising services a serious glow-up," said Siddiqui. "Think of us as that friend who’s always got the best gadgets and the coolest dance moves: we mix cutting-edge technology with smooth moves to whip up solutions that are as fresh as they are effective. It’s where creativity meets strategy and they appreciate each other’s company immensely."

"Pepper Creative solves the problems traditional agencies no longer address—speed, flexibility, and cost-efficiency," said Singla. "We’re helping brands transform into full-fledged content companies, powered by dedicated teams and creative talent."

"Sahil’s unique vision brings together creativity and measurable business outcomes," said Singla. "Under his leadership, Pepper Creative will deliver a seamless experience for brands- combining strategic creativity with a managed marketplace to drive meaningful impact."

"We’re all about content transformation, turning business questions into creative answers with a mix of strategic mischief and a doctor-prescribed dose of ‘let’s see what happens.’ With our agile teams and a knack for the unexpected, we’re here to set new rules, break a few old ones, and see just how much fun we can stir up while we’re at it," mentioned Siddiqui.