Ralph enters India with Tulsea; to offer original content creation for brands

New Delhi: Tulsea, a leading strategic talent and content management company based in Mumbai and Los Angeles, announced a partnership with award-winning global creative agency Ralph aimed at bringing together expertise across talent, brands, and content in a creative-led approach that puts audiences first.

A joint press statement said Tulsea’s deep roster of talent will help expand Ralph’s ability to make content for clients that people love and share. “By matching the right talent and curious creatives, they will help adventurous clients to grow and develop authentic relationships with passionate communities.”

Combined services will include strategic advisory across brand, audience outreach, social media, and content, along with world-class content production and ideation and innovative distribution strategies.

The offering will open new opportunities for both current and future clients and partners, a joint press statement said.

“Ralph’s team and work embody a spirit and culture of light-heartedness and top-notch creativity,” said Datta Dave, CEO, co-founder, Tulsea. “We represent the largest roster of high-quality writers and directors across India, and look forward to enabling our talent in more exciting ways to help brands through this partnership.”

“For the past 20 years we have always been driven to evolve ourselves creatively and take on new challenges,” said Chris Hassell, CEO, founder of Ralph, headquartered in London with offices in New York, Los Angeles and Tokyo.  “I can’t wait to work with Tulsea and offer a new level of original content creation, taking brands and their relationship with audiences to new heights”.

This partnership follows the launch of Ralph magazine across key global markets. Celebrating ‘Pop Culture For The Fun Of It’ the magazine covers all things that make life worth living including music, film & TV,  food & drink, comedy, comics and lots more.

Ralph and Tulsea will host a combined magazine launch and partnership party at Khar Social in Mumbai on October 11.  

Ralph is an award-winning creative agency with offices in Los Angeles, New York, London and Tokyo that are filled with passionate people, working hard to move the creative needle and impact pop culture. 

Working with some of the biggest brands in the world including Apple TV+, Sony, Meta, RayBan, FX, Spotify, HBO, Lionsgate, Netflix, Freeform, Prime Video, Starz, Disney+, Amazon Music, Sky UK and more.  

The agency also recently launched the eponymous consumer magazine, Ralph - Pop Culture For The Fun Of It, a joyous, informative and entertaining look at all things that make life worth living.

Tulsea is the largest talent management agency for writers and directors in India. Founded over a decade ago as India’s first such firm, Tulsea has helped elevate the Indian content ecosystem and connect the global Indian diaspora by supporting pathbreaking projects like Lipstick Under My Burkha, Sacred Games, Delhi Crime, Paatal Lok, Mirzapur, Made in Heaven, Scam 1992: The Harshad Mehta Story, Scoop, Class, Kohrra, Village Rockstars, The Sky is Pink, and many more. 

Tulsea’s roster has grown to encompass actors, cinematographers, composers, editors, producers, costume designers, video game developers, chefs, and hair & makeup artists, among others. 

Through its Tulsea Brand Advisory group, it helps clients develop effective holistic brand strategies with an eye towards its mantra of Profit x Purpose, and its US-based Tulsea Sports Marketing joint venture works with professional sports leagues and teams (across the NHL, MLB, NBA, MLS and Major League Cricket) on expanding their outreach to the South Asian community. As part of its mission, Tulsea invests in select projects and provides fundraising, packaging, and other strategic services.