Royal Challengers Bangalore & Mumbai Indians are most influential teams on social media this IPL Season: Qoruz

New Delhi: The IPL 2024 season wrapped up with the Kolkata Knight Riders triumphing over the Sunrisers Hyderabad in the grand finals. This marked the end of the two-month tournament. 

Qoruz analysed the social media landscape to identify key trends and insights from the IPL 2024 season. Starting from the first match on March 22, Qoruz tracked social media activity to capture the sentiments and interactions of influencers and their followers. The report aggregates mentions and popular hashtags related to IPL teams. 

Team mentions by influencers on social media 

Among the teams, Royal Challengers Bengaluru led the social media buzz with 14.6K mentions by social media influencers, followed by Mumbai Indians with 12.3K mentions, and Chennai Super Kings with 10.2K mentions. 

Players mentions by influencers 

Virat Kohli topped the charts with 22.6K mentions, making him the most talked-about player this season. MS Dhoni followed with 18.7K mentions, and Pat Cummins garnered 3.4K mentions. 

Analytics of posts by influencers mentioning IPL teams 

Mumbai Indians achieved the highest number of views at 1.2 billion, with 143 million likes and an engagement rate of 1.59. Royal Challengers Bengaluru followed with 930.7 million views, 104.2 million likes, and an engagement rate of 4.5. Chennai Super Kings secured 534 million views, 16.4 million likes, and an engagement rate of 1.74, rounding out the top three in terms of social media impact.

Number of posts by social media users using hashtags of IPL teams Social media activity surrounding the IPL 2024 season saw a significant number of posts from users across platforms like Instagram, X, and Facebook. The Royal Challengers Bengaluru led the way with 1.4 million posts, utilising popular hashtags such as #rcb, #playbold, #nammaRCB, and #12thManArmy.

Following closely were the Mumbai Indians with 1.1 million posts, featuring hashtags like #mumbaiindians and #mumbaiMeriJaan. The Chennai Super Kings also saw considerable engagement, with 927K posts under hashtags like #csk and #WhistlePodu.