Spotify X Royal Enfield launch Radar and Rap 91 for indie and hip-hop artists

New Delhi: Spotify and Royal Enfield have signed a year-long collaboration. 

To celebrate World Music Day and World Motorcycling Day, Spotify and Royal Enfield are aiming to support local artists through Spotify’s Radar, a lineup for discovering indie and pop talents and Rap 91 for hip-hop across languages and regions. 

"We’re beyond excited to partner with Royal Enfield once again," said Arjun Kolady, Head of Sales, Spotify India. "RADAR and RAP 91 are such important platforms for new artists, and with Royal Enfield on board, we’re bringing these experiences to life in ways we’ve never done before."

Mohit Dhar Jayal, Chief Brand Officer, Royal Enfield, said, "Our partnership with Spotify stems from our mutual passion for culture, creativity and riding. While the riding community and motorcycling culture is core to everything we do at Royal Enfield, Spotify has been championing vivid musical cultures, artists and communities. We see this partnership as a collaborative campaign to bring together music and motorcycling as a form of self-expression that weaves symbiotic, cultural narratives blending the best of both worlds and offering new experiences for consumers.”

Spotify and Royal Enfield are set to head to Goa from  November 22-24, 2024 for the 14th edition of Royal Enfield’s annual Motoverse 2024. Royal Enfield will also be leveraging Spotify’s media unlocks including The Stage and Dynamic Audio Ads.