Star Sports onboards content creators for Star Creators Network and other initiatives

Delhi: Star Sports, the official broadcaster of Tata IPL 2024, has launched the Star Creator’s Network – in collaboration with some content creators across the social media landscape. 

The endeavour seeks to bring together the cricketing universe with the world of content creators in a collaborative effort to engage sports fans and digital audiences. It offers creators the opportunity to build content around themes and narratives relevant to #IPLonStar.

The endeavour entails several initiatives starting with a box cricket challenge “Ajab Gajab T20 Challenge” which involved select Content creators such as Abhishek Malhan, Akshay Gupta, Raj Varma, Thugesh and more playing alongside Steve Smith, Irfan Pathan, Harbhajan Singh, Ambati Rayudu and more, who are a part of Star Sports’ commentary panel for Tata IPL 2024. 

The initiative was aimed at bringing out the sporting side of creators and the fun side of modern Cricketers, creating moments of rivalry and entertainment. All the action from the “Ajab Gajab T20 Challenge” was aired on Star Sports Network on March 24 at 11.30 am.

Star Sports has also collaborated with YouTuber, Carry Minati. The 24-year-old Delhi-based creator will host ‘Cheeky Singles’ after Tanmay Bhat and his gang hosted it during IPL last year. The show entails Minati’s take on the week of Cricket gone by and on contextual themes emerging among passionate fans, presented in his inimitable style. The episodes will air every weekend at 12.30 pm.

Speaking about the Star Creators Network, Star Sports Spokesperson said, “Content creation and social engagement shape the way fans interact with their favourite sport. Our Creator Network Program represents a significant milestone in our ongoing efforts to deepen the passion and grow fandom for the sport. By harnessing the power of creators, their connections/influence and providing them a platform like Star Sports, we can create compelling content that resonates with digital natives, helping foster deeper appreciation of the game we love and our brand.”

Star Sports has also teamed up with Madan Gowri, a content creator in Tamil, to spice up CSK match-days. Gowri will curate fan reels, produce vlogs and take fan questions, which he will get Star Sports Tamil experts to answer. 

Gaming influencer Ocean Sharma and Food and Travel vlogger Sahiba Bali have also been enlisted to present Star Sports' coverage of Tata IPL 2024.

As part of its Star Nahi Far initiative, Star Sports is also giving select content creators the chance to engage with IPL captains. 

‘Dream Job’ invites creators to embark on a 8-week challenge centred around themes of the IPL. The ultimate prize is a chance to become an anchor on Star Sports during the upcoming ICC Men’s T20 World Cup. 

Speaking on this, Jatin Sapru, the winner of Star Sports’ talent hunt in 2007, said, “I'm immensely grateful to be in this position, having won Dream Job in 2007 and now looking for the next anchor. ‘Dream Job’ isn't just a title; it’s a life-changing opportunity for content creators. It’s a platform where passion meets profession, where dreams find wings to soar. With the depth of talent in our country currently, I would recommend that everyone embraces the journey and cherishes every moment, for it's not just about winning; it's about the transformative power of pursuing what you love. I can also assure you that this is a ‘Dream Job!’"

In collaboration with Meta, Star Sports will also engage with content creators representing each of the 10 regions represented by IPL teams to express passion, fandom and support.