SW Network’s Youthbeat executes campaign for Myntra FWD with 15,000 creators

New Delhi: SW Network completed a campaign for Myntra’s newest Gen Z-focused clothing brand, "FWD". 

Executed by Youthbeat, SW Network’s campus and creator-led youth marketing vertical, the campaign featured 15,000 creators weekly.

Raghav Bagai, Co-Founder of SW Network, said, "Managing 15,000 creators on a weekly basis was no small feat, but we saw it as an opportunity to demonstrate our execution prowess. The scale of this campaign was unprecedented, but our team at Youthbeat delivered beyond expectations. Every piece of content was strategically aligned to reflect the ever-evolving Gen Z trends, and our ability to keep everything running smoothly is a testament to the efficiency and creativity of our team."

All creators were responsible for creating Gen Z-centric content for the brand, focusing on trending topics to ensure that FWD stayed at the forefront of Gen Z fashion conversations. 

As part of the campaign, the creators introduced new trends, sparked organic conversations and established FWD as the Gen Z brand. 

"This campaign reflects our ability to handle large-scale, complex projects while maintaining a focus on creativity and innovation. It highlights our capacity to manage campaigns at an immense scale while staying deeply connected with the audience we aim to reach," added Shubham Chawla, Director, Youthbeat.