Swiggy's first Creator Con brings together over 700 influencers, chefs and food entrepreneurs

New Delhi: Recognising the growing influence of digital content in shaping food trends and dining choices, Swiggy recently organised a Swiggy Creator Con in New Delhi. 

Set against the backdrop of Mehrauli, near Qutub Minar, the event brought together over 700 food and lifestyle influencers, industry experts and culinary talents to connect, share ideas, and discuss the future of food culture in India.

In a statement, Swiggy wrote, “The Creator Con 2024 marks a significant milestone in the Indian food landscape, setting a new standard for how brands, creators, and consumers interact within the food ecosystem.” 

It served as a networking hub, bringing influencers, chefs, and restaurant brands together to share ideas, experiences, aspirations and future trends. With food discovery increasingly happening through digital content on platforms like Instagram, the interdependence among influencers, chefs, restaurant brands, and platforms like Swiggy has grown immensely. The attendees explored how Swiggy’s platform can support and empower food brands and content creators while embracing India’s ever-evolving food culture. 

Swiggy Food Marketplace CEO, Rohit Kapoor, shared his vision for how Swiggy is empowering food creators, chefs and brands in building a more connected and collaborative food community. He said, “Everyone is a creator today. I am, my daughter is, you are. Creators in the food world are just a bit hatke though. They live to eat as much as they live to create. The Swiggy Creator Con gets our creator family together, helps them learn from each other, and express themselves. For me personally, it was fun to meet the extended fam, we'll all grow together as a community and learn from this experience.”

The highlight of Swiggy Creator Con was the panel discussion, Beyond the Plate – Interdependencies of the Modern Food Ecosystem, featuring names like Farah Khan, Pooja Dhingra, Rocky Singh, and Karan Tanna. Together, they shared unique perspectives on the evolving intersections of food, culture, and digital influence.