The Salt Inc. bolsters financial content capabilities with Simplus Information Services acquisition

New Delhi: The Salt Inc., a technology-powered content agency, has announced that it has acquired the services business of Mumbai-based Simplus Information Services, a content services provider.

This alliance aims to help brands integrate real-time consumer insights with The Salt Inc’s psychometric Ai product and Simplus’s content intelligence in the financial domain. 

Neena Dasgupta, CEO and Founder at The Salt Inc., added, “This expansion marks a significant milestone for us, we are thrilled to welcome Rajas and the Simplus team to be a part of The Salt Inc. family. Together we aim to set new standards in delivering powerful communication solutions that spark meaningful conversations.”

Rajas Kelkar, founder and publisher at Simplus, will be leading the entire editorial agenda for The Salt Inc., as Editor of The Salt Inc. Commenting on the collaboration, Kelkar said, “The team at Salt Inc. brings formidable skills to the table that would raise the bar of conversations for our combined clients. I look forward to the exciting work ahead.”