Third Wave Coffee celebrates journeys of creators from various fields on its 8th anniversary

New Delhi: On its 8th anniversary, Third Wave Coffee has unveiled the campaign #InspiringIndianCrea8ors, reflecting its commitment to fostering an environment where creativity flourishes alongside its coffee.

The month-long campaign will celebrate creators from various fields and applaud their stories and creative journeys that were sparked while indulging in their favourite delight at Third Wave Coffee neighbourhood cafes. 

To mark the occasion, the brand has released a digital film featuring a curated group of visionary creators - ranging from authors and restaurateurs, to digital marketers and entrepreneurs - who discovered their creative spark within the warm, welcoming space of Third Wave Coffee cafes. 

The film:

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Through candid insights and personal reflections, these creators share how the café became their haven for inspiration and innovation. 

The campaign video features creators such as Devanshi Tripathi, restaurateur and founder of Oyster, Bar & Kitchen; Sakshi Tyagi, founder of The Socio Story and a digital marketer; Alina Jebby, founder of The House of Alina Jebby; and author and brand strategist Nikhil Kamath, along with social media consultant Vismaya Paranjpe. 

Reflecting upon their personal and professional growth stories, they share anecdotes on how Third Wave Coffee holds a special place in their hearts. From finding inspiration to building their businesses, these creators collectively reflect on how the cafe has become a space for personal and professional growth. 

Rajat Luthra, CEO, Third Wave Coffee, said, "At Third Wave Coffee, we believe in the power of coffee and community to inspire, connect, and fuel creativity. Over the past eight years, we’ve witnessed our stores transform from more than just grab & go coffee places, to social hubs drawing people together to collaborate, innovate and grow. We are delighted to have played a part in many aspiring tales and are humbled by the love bestowed on us by our consumers. With #InspiringIndianCrea8ors, we pay an ode to the bright minds that find their niche at our cafes, and aspire to make a positive difference - armed with a cup of their favourite coffee.”