Delhi: The Times of India (TOI) has announced the launch of the 'India for Financial Literacy' campaign, which aims to address the critical issue of financial education in India. According to a recent study by SEBI, only 27% of India's population is deemed financially literate, highlighting a significant gap in financial knowledge and awareness among the majority.
As part of the campaign's ongoing efforts, TOI has introduced a content hub, offering a range of resources tailored to enhance financial literacy. From articles by finance experts to informative podcasts, panel discussions, interactive quizzes, and financial calculators, the content hub has it all.
The lack of financial literacy challenges personal financial well-being and hinders overall economic growth. TOI, in association with Stockgro, aims to recognise this urgent need and aims to promote financial education and empower individuals nationwide.
Through the 'India for Financial Literacy' campaign, TOI aims to equip individuals with the necessary skills and knowledge to navigate the complexities of personal finance confidently.
Prasad Sanyal, Business Head of timesofindia.com, emphasised the campaign's significance, saying, "Financial literacy transcends mere numerical comprehension; it is about acquiring the knowledge and skills essential for making informed decisions that shape our financial future. The 'India for Financial Literacy' initiative seeks to provide Indians with the foundational skills needed for financial independence."
The campaign commenced with the hosting of the Right To Excellence Financial Literacy Summit in New Delhi on March 4, where government officials, finance experts, and influencers convened to discuss strategies for enhancing financial understanding among the populace.