Vivo’s Diwali film celebrates 10 years of bringing loved ones closer

New Delhi: Tying into the journey of completing its tenth year this Diwali, Vivo has launched a Diwali campaign titled ‘The Spirit of Homecoming.’ 

The campaign has been created in collaboration with FCB India. 

This campaign captures the essence of Diwali - coming home to be with loved ones, reflecting vivo’s decade-long commitment to fostering meaningful connections.

Speaking about the campaign, Geetaj Channana, Head of Corporate Strategy, vivo India, said, “As we celebrate 10 years of vivo in India, this Diwali campaign is a tribute to the unbreakable connections that define us. In a world pulling us in different directions, true joy lies in moments shared with those who matter most.

At vivo, our goal has always been to bridge distances and empower consumers to capture life’s meaningful moments. With our innovative camera technology, we enable families to preserve and revisit the joy of togetherness, wherever life takes them.”

The film:

Mayuresh Dubhashi, Chief Creative Officer, FCB India, highlighting the thought behind the campaign, said, “Every festive season, every parent across India, has just one question for their children - ‘When are you coming home?’ Sometimes, it takes the form of words, asked matter of factly, in a phone conversation. And sometimes, it takes the form of pictures  - missing fairy lights, that you would help put over the doorway, a missing rangoli, that you would help decorate the verandah with, or a missing smile, that you, and only you, could bring to your parent’s face.

Through storytelling, the film captures the unspoken bond between parents, who silently long for their children’s presence yet refrain from asking, and the children, who understand that their homecoming is the true heart of the celebration. 

With each reunion, the film subtly reminds us that Diwali's brilliance lies not in the glitter of lights or the grandeur of festivities, but in the warmth of loved ones gathered under one roof—the essence of home. 

The campaign will be promoted aggressively across digital, including YouTube and Meta.