What’s in store for content creators at Cannes Lions 2024?

Delhi: This year, the Cannes Lions International Festival of Creativity has put the spotlight on content creators by launching the first edition of Lions Creators. 

As part of the initiative, Cannes Lions has introduced a Creator Pass, a two-day programme crafted specifically for creators.

Lions Creators will take place on June 18–20, incorporating the Social & Influencer Lions Awards Show on the Wednesday of Cannes Lions.

For Lions Creators’ first year, Cannes Lions has partnered with Viral Nation, the leader in social-first transformation. 

This new experience includes a curated mix of exclusive learning and networking opportunities for creators and those in the wider creator economy. 

The programme will include a full day of creator-centric content on the Terrace Stage, recognising the creator economy as a rapidly growing and increasingly important part of the marketing mix.

On Thursday, June 20, 2024, at 10:00 a.m., Saatchi & Saatchi New Creators’ Showcase will provide a global platform for up-and-coming creators, celebrating the very best in creativity, storytelling, and visual innovation. The session will answer questions such as, How can the industry continue to raise the creative bar? What can we learn from working with emerging talent? How does advertising give new creators a platform into other creative industries, e.g., filmmaking? The speaker of the session will be Franki Goodwin, CCO, Saatchi & Saatchi, London. 

Another creator-specific session that will take place on June 20 is ‘Creators Count: Building Bridges, Not Barriers, in Content Partnerships’. The speaker of the session is Kahlil Greene, owner of Gen Z Historian. The session will cover pointers such as what brands can learn directly from creators. How do you empower, uplift, and reward creators to achieve better performance for your brand? How do you create mutually beneficial, long-lasting partnerships?

The third session to be held around the creator economy on the same day is ‘Beyond the Hype: Unlocking the Power of the Creator Economy’. The session will address questions such as how brands and agencies should work with creators as the creator economy matures. What does the new creative energy mean for advertising agencies' talent strategies? When everyone can be a creator, how do you take your business to the next level?

The fourth session on the creator economy on June 20, 2024, is named ‘Changemakers: Inspiring Creators Driving Change’. In this session, female leaders will have a candid conversation about the road less travelled, pivotal moments, and tangible insights on impactful change.

On the same day, the world’s top creators will come together on the Terrace Stage to spill the beans, shatter stereotypes, and show why their growing influence is backed by mad skills, credibility, and hard work.