New Delhi: Ashish Chanchalani, the popular Youtuber known for his comedic and entertaining content, has co-founded OG Beauty, a beauty & wellness brand that brings his unique perspective and massive following into focus for the brand.
Ashish Chanchalani, Co-founder of OG beauty expressed his enthusiasm about joining the OG Beauty team, stating, "My fitness journey has ignited a passion for self-love and expression. Partnering with OG Beauty will help me blend my love for content creation with my desire to build impactful products. Together, we'll create fun, effective, and affordable skincare and wellness products that empower everyone to feel confident and beautiful."
OG Beauty aims to position itself as a distinct and innovative entity, separate from its parent company, RENEE Cosmetics. Chanchalani's role at OG Beauty will be integral to the brand's development and direction. As a co-founder, he will actively contribute to product development and marketing strategies, uplifting the overall brand vision.
This collaboration marks a unique milestone for both OG Beauty and Chanchalani. As one of the few YouTubers in India to launch his beauty and wellness brand, Chanchalani's collaboration is projected to generate significant buzz and expand OG Beauty's reach to a wider audience.