New Delhi: With breast cancer becoming the most common cancer among Indian women, early detection is crucial, as it can significantly increase the five-year survival rate to over 90%.
As part of a public interest initiative and to spread awareness about breast cancer, Zydus Lifesciences Limited (ZLL) has launched – the “Easiest Exam” campaign. The campaign has been conceptualised and executed by RepIndia.
The campaign features a series of short videos that encourages women from all walks of life to undertake regular self-breast exams and a series of podcasts with director and writer Tahira Kashyap, called “Hope & Healing.”
The podcast focuses on important discussions with healers and those who have triumphed against breast cancer, offering hope and encouragement. The Easiest Exam campaign invites everyone to empower, educate and encourage women to regularly practice self-breast exams.
Podcast links:
Awareness-generating films:
Panel discussion highlights the importance of early detection
A panel discussion titled “Early Detection – A Beacon of Hope to Conquer Breast Cancer” was moderated by TV personality Mandira Bedi. The panellists involved oncologists and breast cancer survivors who discussed the significance of self-breast examinations. Speakers including Dr Meenu Walia, Dr Sandeep Goyle, Dr Vinod Raina, Dr Palanki Satya Dattatreya, Mr Samir Desai, Dr, DG Vijay, shared their insights on early detection, common misconceptions, and the importance of self-care.
The discussion revolved around the multifaceted approach to breast cancer prevention, the importance of awareness, affordable treatments, and access to counselling to patients and caregivers alongside the role of genetic history and lifestyle changes to combat the disease. Breast cancer is highly treatable when detected early, particularly in stages 1 and 2, highlighting the importance of regular self-examinations.
"Stories of Hope" celebrates breast cancer survivors
The campaign also marked the launch of the "Stories of Hope" a compilation of inspiring stories from over 50 women who have successfully battled breast cancer. This book, which aims to provide hope, encouragement, and support to others facing similar challenges, was unveiled by Dr Shravil Patel - Managing Director, Zydus Lifesciences and Ms Meha Patel - Vice Chairperson, Zydus Foundation.
Digital resources empower women
The "Easiest Exam" campaign website offers a step-by-step video guide for performing a self-breast examination, along with information on breast cancer symptoms, treatment options, and the ability to nominate loved ones to take the "Easiest Exam."
http://easiestexam.com
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