A sneak peek into the world of vox pop content creation with Sir Supreme

New Delhi: In the ever-evolving world of digital content, few formats have captured public attention quite like the Vox Pop genre. In a conversation with BuzzInContent.com, Rahman Khan, known online as Sir Supreme, a vox pop creator, shared insights on getting into this niche, ensuring authenticity of content and breaking the bubble around picking quality content over virality. 

Khan’s ascent to prominence as a ‘vox pop creator’ came swiftly, marked by a pivotal moment that transformed his content creation journey. “I remember my fifth reel going viral,” he recounted. 

Initially, his long-form videos struggled to gain traction. However, a strategic shift to short-form content like reels and thorough research into trending formats led to explosive success. This early viral experience provided a significant boost in followers and set the stage for his current prominence.

Choosing the Vox Pop niche

Khan’s decision to focus on Vox Pop content wasn’t random. “I’ve always enjoyed interacting with new people and learning about their perspectives,” Rahman explained. 

This niche allows him to combine his passion for engaging conversations with the dynamic nature of street interviews. Initially, the Vox Pop format was relatively niche, with only a handful of creators working in this space. However, its popularity has since surged, with a tenfold increase in creators over time.

Behind the scenes: ideation and execution

Creating Vox Pop content involves more than just grabbing a camera and heading to the streets. Khan shared his ideation process, which starts with brainstorming and research. He prefers to jot down ideas manually rather than typing them out, a method that helps in refining concepts.

“I mix different ideas and try to make them unique,” he noted. This approach ensures that each video remains fresh and engaging.

When it comes to selecting locations and participants, Khan takes a natural, intuitive approach. “I just strike up conversations with strangers,” he said. Though rejections are part of the process, he maintains a positive outlook and adapts quickly. 

He sometimes provides spontaneous incentives, like cash giveaways, to enhance the excitement and authenticity of the interactions.

The authenticity buzz

A common concern among viewers is the authenticity of Vox Pop videos. Some question if the content is scripted or staged. Khan addressed this by emphasising a genuine editing approach. 

“I aim to keep the content as authentic as possible,” he explained. His editing process focuses on viewer engagement, aiming to ensure that the content remains true to the real-life interactions that form its core.

Navigating the brand-audience bridge

As content creation evolves, so do brand collaborations. For Khan, selecting brands to work with involves aligning with his values and ensuring that any promoted product is safe and beneficial for his audience. 

“I never promote anything harmful,” he stressed. 

Balancing brand demands with authentic content creation can be challenging, especially when brands have specific requirements that may not align perfectly with his content style. 

“I'm not just working for my viewers. I'm also working for the brands,” he added, highlighting the importance of bridging the gap of authenticity between both the brand and one’s audience. 

Nevertheless, Khan navigates these collaborations with transparency and creativity, striving to maintain both brand integrity and viewer trust.

Future of vox pop content

The rise of Vox Pop content creators is evident, with new voices continually emerging in this space. Khan observed that while the format is gaining popularity, it is also diversifying. 

“There’s a lot of creativity among new creators,” he noted, highlighting the variety of niches within Vox Pop, from philanthropy to dating and social issues.

Tips for Aspiring Vox Pop Creators

For those looking to enter the Vox Pop arena, Rahman offered some practical advice: 

“Start today. Don’t wait. Begin recording, learn to edit yourself, and post consistently.” 

He emphasised the importance of maintaining a regular posting schedule and continually improving content quality. 

“Focus on providing value rather than just chasing virality,” he suggested, stressing that meaningful content resonates more deeply with audiences.