Creating share-worthy content is the ultimate jackpot: Creator Abubacker, aka Time Billionaire

New Delhi: In a world where people’s attention span seems to be very low, content creation is both an art and a science.

For Mohmed Abubacker Samsudeen, who is commonly referred to as a “Time Billionaire,"  his finance content journey is a tale of curiosity, tactics, and a burning zeal for empowering others.

Abubacker has built a digital brand with just under 1.2 million followers by focusing on how to save time and manage money better through his teachings.

However, with increased regulation on finance content, Abubacker, in response, has begun shifting his content towards general themes rather than providing specific financial advice that could land him in regulatory grey areas.

“I now call myself an infotainment influencer. The goal is to stay relevant without compromising our position.”

Abubacker’s advice for aspiring finance content creators is simple: think long-term, stay ethical and be aware of changing regulations.

In this interview with BuzzInContent.com, Abubaker speaks in detail about his journey—from building a career as a successful entrepreneur to becoming a finance content creator. According to him, one of the biggest challenges in such a competitive space would be how to maintain authenticity and what it takes to come up with content consistently that strikes a chord with audiences.

Watch the full interview here: 

Transforming the enterprise into a brand

Abubacker’s foray into content creation was necessitated by his entrepreneurial background. As a co-founder of an interior design business, he realised that it would not be sustainable to continue paying content developers to promote his brand.

He found himself attracted more and more towards the process and finally decided to go into full-time content development.

“I took almost twelve months preparing for this,” said Abubacker. “However, my team advised me to create interior design-related content but I thought otherwise. I asked myself what I enjoy doing so much yet am good at it: teaching people how to manage money and time.”

This identification gave rise to “Time Billionaire,” where Abubacker began discussing issues around time management and financial literacy that he had learned through entrepreneurship over the past ten years.

Virality: product of relatability and shareability

Unlike many creators who grow their reach slowly, Abubacker hit gold from the first reel itself. 

“Even my debut reel went viral,” he revealed. “Not because I knew everything but I spent time looking at what others were doing.”

He added, “If you create content that your audience can relate to and want to share with others, you’ve hit the jackpot. My content revolves around money and time, subjects that resonate with almost everyone.”

This approach has not only helped him build a dedicated audience but has also attracted brands seeking collaborations. For Abubacker, the formula is simple—repeat what works while staying authentic to his voice and values.

Toeing the line of regulations alongside brand collaborations

As influencer marketing continues to grow, it is increasingly important to maintain credibility and ethical standards. Abubacker, a finance influencer, is acutely aware of this.

He stated, "We have a due diligence team for every brand we partner with.” 

“We keep away from gambling and tobacco and focus on promoting brands that go in line with our values.”

For Abubacker, long-term trust is more important than short-term gain. “Money will always be there but giving up your brand for it is a fast way of doing things,” he said to fellow influencers.

Content that mirrors reality

Rather than being based on extensive research or theoretical knowledge, Abubacker’s content reflects the life he has lived.

“Every problem I face, every hack I discover—I share it with my audience. It’s about taking authentic experiences and turning them into valuable content.”

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A post shared by Mohmed Abubacker Samsudeen (@timebillionaireabu)

View this post on Instagram

A post shared by Mohmed Abubacker Samsudeen (@timebillionaireabu)

That is the approach that makes his content practical and relatable. His videos address tricks like how to hack a credit card, secret deals, etc.

Beyond the horizon of finance

Within the context of finance, Abubacker maintains his focus but at the same time, he plans to cover wider issues affecting Indian society.

“There’s an increasing need for professional services such as legal advice. I think the content should expand beyond finance to encompass other fields.”

Adjusting to change

The digital environment is changing at breakneck speed and so are its problems. Creating high-quality content has become even tougher, according to Abubacker.

“People want really good quality videos. To be competitive, you must have all necessary tools, like, say a good camera or phone.”

He also noted increased pressure on influencers who want to monetise their platforms and sometimes face ethical dilemmas such as promoting harmful products for money; however, when it comes to him, it’s all about thinking long-term and putting integrity first.

Evolving with authenticity and consistency

For Abubacker, content creation is not just a creator fad; it's a lifetime thing. "There's no expiry date for content creation. Just be authentic and consistent, and you will see success. The digital space will keep changing, and with it, so must we."