How this content creator outsmarted social media algorithms to amass 1.6 mn followers in just 8 months

New Delhi: With an unyielding spirit, 23-year-old financial whiz and content creator Sakchi Jain relentlessly churned out content on Instagram and YouTube during the early days of her content creation journey. After creating multiple profiles and starting from scratch repeatedly, the stubborn algorithms finally took note, skyrocketing her from a few hundred followers to a whopping 1.6 million in just eight months!

"Creators must never get demotivated if their content isn't getting enough reach," said Jain. "Initially, my content on YouTube wasn't getting views, but I kept posting Shorts. After consistent posting, there came a time when, in just 3-4 days, my content started reaching 6,000 to 13-14k people. So, content creators must not stop creating content if they aren't getting views in the initial months."

Also a CA, Jain believes that success in content creation is a mix of hard work, luck, and algorithms.

Sharing another example from her journey, she emphasised the importance of perseverance. Jain explained that she had an Instagram page where she posted 12-13 pieces of content, but it didn’t take off. She then created another page and posted nearly 30 videos. “After that, some good content finally worked. It took me just 2 months to grow from 10k to one million followers on Instagram,” she said.

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Jain told BuzzInContent.com that she ventured into content creation to build her personal brand after resigning from a corporate job to pursue it full-time.

Achieving 1.6 million followers in just eight months is no small feat. According to Jain, the key to her success is consistency. “Even before I started posting content on social media, I had a bank of at least 30 videos, and there wasn’t a single day when I didn’t put out content. Posting every day helped me quickly learn what my audience liked.”

Another factor behind her success is the practical, relatable nature of her content, which addresses everyday problems faced by her audience.

While Jain enjoys creating content on social media, she advises creators to always have a backup plan.