Accenture invests in gen AI firm Writer to enhance enterprise productivity

Accenture has made a strategic investment, through Accenture Ventures, in Writer, a platform using generative AI to help enterprises create and shape content in the ways people already work.

Accenture stated that enterprises can integrate generative AI into their content creation and other workflows using Writer, as well as generate insights from their internal data, safely and securely.

Baiju Shah, Chief Strategy Officer, Accenture Song, said, “Our continued investments in generative AI platforms will empower clients across all industries to transform how they create, personalise and distribute content at pace, but also safely, securely and with brand integrity. We’ve entered a new era of tech-powered creativity and believe Writer’s enterprise-ready platform is a strong addition to Accenture’s comprehensive set of generative AI capabilities, tools and expertise, helping our clients capitalise on a wide range of uses across marketing and sales.” 

“At Accenture, marketing and communications professionals use Writer to generate written content, synthesise various content and align writing to voice and brand guidelines. Accenture started using Writer in 2021 to augment its writing proficiency and is now scaling Writer’s generative AI capabilities internally, while also preparing to offer them to clients as part of its existing capabilities,” as per the company statement.

Jill Kramer, Chief Marketing and Communications Officer, Accenture, said, "Generative AI tools like Writer can drive greater creativity. As we continue to expand the use of AI across our global marketing and communications function, the opportunities to enhance content creation, productivity and our entire marketing model are boundless.”

May Habib, CEO and Co-founder, Writer, said, "It’s pretty simple. Enterprises want impactful and secure generative AI applications, they want them integrated into their tools and workflows, and they want it soon. Writer is the only full-stack generative AI platform, and that is why our customers’ generative AI use cases actually make it to production. Joining Accenture’s ‘Project Spotlight’ program will enable Writer to benefit from Accenture’s expertise from decades of deploying AI across industries and functions, and help us grow by driving broader awareness of our capabilities."