Adidas unveils '3 Ka Dream' campaign to back India's cricket WC victory aspiration

Rooted in the belief ‘Impossible is Nothing’, Adidas sets the stage for the ICC Men’s World Cup 2023 with its '3 Ka Dream’ campaign.

A testament to the country’s unwavering support for team India, 3 Ka Dream gives words to over a billion Indian fans’ dream to see their team win a third ODI World Cup.

‘3 Ka Dream’ serves as a rallying cry for cricket enthusiasts, igniting a sense of belief to achieve the dream.

While the track is sung by the Indian rapper Raftaar, the film features cricketers – Rohit Sharma, Virat Kohli, Hardik Pandya, Shubman Gill, Ravindra Jadeja, Shardul Thakur, Mohammed Siraj, and Kuldeep Yadav alongside fans.

A beautiful montage of emotions of both cricketers and fans, the film brings alive the unwavering hope that every fan holds, as they cheer for their beloved team to bring home the 3rd ODI World Cup. The campaign is an embodiment of adidas’ belief, where all it takes is passion to prove that Impossible Is Nothing.

Sunil Gupta, Senior Director, Adidas India, said, “Cricket holds a special place in the heart of every Indian. With the World Cup being held in India, the stakes are higher than ever and so is the desire to watch the team succeed. 3 Ka Dream channels the raw energy into an anthem that aims to unify India in its relentless dream for a third world cup victory.”

The campaign has been conceptualised by Creativeland Asia. The anthem will be available on all audio platforms such as Spotify, Jio Saavn and more.

3 Ka Dream campaign –