Aditya Birla Health Insurance's “KyaPeecheChhodaHai” campaign features customers as brand ambassadors

Aditya Birla Health Insurance Company (ABHICL), the health insurance joint venture of Aditya Birla Capital (ABCL), has unveiled its new brand campaign, “KyaPeecheChhodaHai”.

The campaign aims to promote the role of health insurance in changing lives of people by empowering them to lead healthier lives.

The uniqueness of this campaign is that it celebrates real ABHICL customers who have successfully managed to change their lifestyle by inculcating the simple habit of walking 10,000 steps regularly and have left behind health-related issues. 

“KyaPeecheChhodaHai” campaign, encapsulates the importance of how positive health behaviour such as walking 10,000 steps daily can help an individual leave health concerns behind.

These customers from across the walks of life, who are at the heart of the TVC and the digital campaign, narrate their stories about how walking 10,000 steps have helped them do away with concerns like mental stress and weight issues, diseases like diabetes, asthma etc.

The essence of the campaign is to spread awareness on the importance of following a disciplined health regime and how ABHI is an active partner in this transformation.

Mayank Bathwal, CEO of Aditya Birla Health Insurance, said, “At ABHI, our primary focus is to help our customers with cutting-edge innovative health-first insurance solutions which not only protect them from medical uncertainties but nudge them to live a health-focussed life. We take immense pride in having pioneered this model of health insurance that transcends the boundaries of an indemnity-based model by focusing on proactive health-care for our customers.”

“It is heartening to see our customers as brand ambassadors in our recently launched KyaPeecheChhodaHai campaign. For health insurance companies, customer trust is paramount, and to see our customers endorsing us, gives us immense satisfaction. The customers featured in the film belong to different walks of life, however, one thing that unites them is the initiative to bring a change in their lives by walking every day and managing their health proactively. We hope the films will encourage people to prioritise their health by engaging in simple yet effective physical activities such as walking 10,000 steps daily,” Bathwal added.

A customer can earn “Active Dayz™ by undertaking any prescribed fitness activities like, walking 10,000 steps, or undertaking regular exercise, yoga sessions etc. Funds earned as HealthReturns can be used for payment of renewal premium and other non-medical expenses, out-patient expenses etc.

All the customers featured in the campaign were the beneficiaries of 100% HealthReturns as they successfully achieved their yearly fitness goals.