AdLift bags Wingreens World's SEO and content marketing mandate

AdLift, the digital marketing agency, has won the SEO, content marketing and content writing mandate for Wingreens Farms, the new-age packaged foods company.

The account was won in multi-agency pitch.

Wingreens World has a coming together of the new age F&B brands like- Wingreens Farms, Raw Pressery, Postcard and Monsoon Harvest. It endeavours to capture changing consumer preferences towards "better for you" products, a segment representing a $1 billion opportunity over the next five years.

As part of the mandate, AdLift aims to amplify the brand and will focus on strong organic growth within business verticals of Wingreens using engaging content and customised SEO strategies.

Through careful audience targeting, AdLift will work on making Wingreens World the one-stop digital shop for new age customers and help them discover the world of minimally processed, responsibly sourced and healthier eating options.

Prashant Puri, Co-founder and CEO, AdLift, said, “We are excited to partner with a brand that is on a mission to change the way food is made and consumed. We are all geared up to take this ‘House of Brands’ to new heights with what we do best. With the top SEO and Content Marketing teams on board, we are confident to identify and grow the Wingreens customer base.”

Pawan Sarda, Group CMO and Head of D2C- Wingreens World, said, “It’s no secret that we love all things organic! We are looking forward to AdLift adding more meaning to that word for us by increasing our organic rankings across digital channels through SEO and Content Marketing. We are looking forward to this partnership that lends to our goal of creating a world class enterprise with an omni channel play.”