After Quaker Oats, PepsiCo brand Kurkure does brand integration in Colors reality show Big Boss

PepsiCo’s snacks brand Kurkure recently did a branded content collaboration with Colors’ reality show Big Boss.

The housemates were divided into teams for the ‘Kurkure Vigyapan Mein Chatpatapan’ Task, wherein they were asked to try their hands at creating their own Kurkure advertisements while bringing alive the brand’s positioning, ‘Khayaal Toh Chatpata Hai’.

The two teams — Team Kurkure Solid Masti and Team Kurkure Masala Munch — were led by contestants Shehnaz and Mahira, who donned the roles of the entertaining ‘Ms. Kurkure’ for each of their team’s advertisements.

Also read: PepsiCo's Quaker Oats enters Bigg Boss house with Vikas Khanna

Both teams — Team Kurkure Solid Masti, including Mahira, Paras, Vishal, and Madhurima, and Team Kurkure Masala Munch, including Shehnaz, Siddharth, Rashmi and Asim — were given an hour’s time to come up with creative and fun advertisements.

Watch the task video here:

On the basis of a number of parameters, including a ‘chatpata’ twist in the ad script and effective usage of the brand tagline and props, Team Kurkure Solid Masti aced the challenge and was rewarded with an exclusive chance to raid the Bigg Boss Supermarket for two minutes and pick-up a total of 10 items.