Alright & Just Herbs release latest instalment of ‘Date With Senior: Office Romance'

Rusk Studios’ entertainment vertical Alright has released the latest instalment of ‘Date With Senior: Office Romance’, in collaboration with Just Herbs, an organic homegrown wellness and beauty brand.

The two episodes launched on Alright’s YouTube channel navigate the nitty-gritties of office relationships and dating policies.

Alright! | Date With Senior | EP 1 | New Boss Vs Girlfriend | Ft. Parikshit, Kanikka & Tithi

This season of Alright’s IP features television’s ‘Ek Duje Ke Vaaste 2’ fame, Kanikka Kapur, and YouTube personalities Tithi Raaj and Parikshit Joshi.

Directed (and story) by Karpoor Gaurav and written by Harshpal Singh and Vaishnavi Prabhu, the story of the all-new season follows the relationship of Shikhar and Roohi, when suddenly a new manager, Vamika, disrupts the office dynamics with new anti-dating policies.

Just Herbs’ products are focused on conscious young adults who are always on the lookout for wellness and cosmetic products that are organic and cruelty free, became a perfect fit for the show. This and its other USPs has been shown through the protagonists in various instances in the show.

“Date With Senior as an IP started with a simple insight – dating someone, who you can’t really be with, is an enticing concept. This simple idea executed meticulously with real-life scenarios ended up striking chords with Millennials and Gen-Z alike and hit deeper than we ever imagined it would. The organic scenarios also present multiple avenues for young and relevant brands to reach out to their consumers. With cruelty free and paraben-free products becoming all the rage among the young of the India now, we are certain our audience will connect with the products of Just Herbs,” added Nilesh Jadhav, AVP Fiction, Rusk Media.

“Just Herbs is the beauty brand of choice for the 'woke' internet-savvy consumer who does not like being sold to. We are excited to partner with Alright as we feel this is the right platform to reach millennial and Gen Z consumers in a way that is organic and relatable and at the same time delivers the message in an engaging and entertaining way,” added Abhilasha Daga, Marketing and PR Head, Just Herbs.