Animeta elaborates on plan of action to solve creator burnout and forge authentic brand partnerships

By leveraging custom AI programming, Animeta, the recently-launched creator tech company, aims to solve the ubiquitous problem of creator burnout, which affects nearly 80% of creators, while helping them monetise their work.

The Singapore-based company will help the global creator community at large with its creator tech product which includes three modules — Stardiscovery, Starmaker and Brandstar.

While increased consumption of their content is every creator’s dream, with that comes the pressure of creating a larger quantity of ever-more engaging content. The overall management of this daily target can be quite daunting for the creator, making burnout a common problem. Animeta strives to make growth more sustainable by supporting creator partners with tailored content and brand strategies.

“Animeta’s creator-tech product aims to nip the core issue of creator burnout right in the bud through our content strategy engine, where a creator will get content generation strategies at the click of a button,” said Animeta CEO Devdatta Potnis. “This will boost their production and efficiency, address their core concerns, and ensure they focus their energies on creating content only.”

StarDiscovery uses licensed access to granular creator data to identify and onboard emerging creators.

Starmaker is a content strategy engine that identifies the creative parameters of successful social videos and recommends culturally relevant strategies to help creators stay ahead of the curve and boost their creative productivity. These deep, AI-powered audience insights will maximize creators’ organic reach, leverage what’s working and identify what isn’t, saving creators valuable time and energy.

Starmaker also features AI-powered content transformation tools for editing, packaging, and cross-platform publishing, helping to scale a creator’s reach and unlock new audience markets.

Animeta’s Brandstar feature uses an AI-powered search engine to help brands find brand-appropriate influencers for their campaigns, recommending creators that match their brief, industry, target audience, campaign objectives, budget, and timeline. It will also enable creators to collaborate with third-party brands, or even launch their own brands and conduct social commerce.

“Animeta’s tech product integrates the content and brand strategies in a unified manner for its creator partners, instead of the silo-driven manner in which they are progressing at the moment,” said Chief Product Officer & Data Scientist Krishna Desai. “It is a single destination window for all creator needs, from brand campaigns to multi-platform publishing. “In this way, we provide both creators and businesses with a more efficient and streamlined option to manage their content creation, marketing, and e-commerce activities.”