Asian Paints collaborates with content creator Zakir Khan for Farzi Mushaira

Asian Paints has announced the launch of their latest product, "Damp Proof," a waterproofing solution.

To engage with the consumers, Asian Paints collaborated with Zakir Khan, a comedian, poet and actor for a mushaira, redirecting conversations about the monsoons towards practical and enjoyable discussions.

The video:

FCB Kinnect has conceptualised the campaign.

As the rainy season approaches, effective waterproofing solutions become paramount. Asian Paints recognised this opportunity and took the initiative to introduce "Damp Proof," a product that offers protection against water damage and seepage.

The campaign kick-started with an unconventional event - a mushaira, a traditional form of poetry recitation. Asian Paints utilised this cultural platform to captivate the audience and steer the conversation towards a vital but often overlooked topic - waterproofing.