Asics celebrates power of sports through three short films, launches Autumn Winter'21 collection

Asics, a sport performance brand, has launched a campaign, ‘Celebration of Sport’. Featuring youth icons and Asics brand athletes Manika Batra, Bajrang Punia, Ravindra Jadeja, Sakshi Malik, Karman Kaur Thandi, Rohan Bopanna, T.Gopi, Bhuvneshwar Kumar and Tiger Shroff, the campaign builds on the brand’s belief in achieving ‘sound mind in a sound body’.

Celebration of Sport is a series of three short films and highlights athletes celebrating the power of sports in Asics’ newly launched Autum Winter’21 collection. While the campaign stays true to the players’ personalities, it showcases how they never miss out on any opportunity to challenge norms and defy convention—having the ability to constantly create under adversity.

The film:

Rajat Khurana, Managing Director, Asics India and South Asia, said, “ASICS has been a proud partner in the success journey of several athletes. Each athlete has specific requirements and we work towards it to ensure that our association helps them reach newer heights and fame. While sports and games vary, the core spirit for us remains the same. Our brand films have been developed to create a positive impact of movement not just on the body, but also on the mind. It also highlights the overall well-being of winning at all costs spirit. We are happy to see many athletes from the ASICS family bringing glory to the nation on different stages around the world.”

Under the campaign, Asics has also unveiled the Autumn Winter’21 collection that comprises footwear across Asics’ Performance Running, Core Performance Sport, and Sport Style categories giving a striking design revamp.

The 46-piece collection encompasses more than five different sports, celebrating the power of all sports to uplift the mind. Each piece in the collection features bright, bold confetti-style detailing, taking visual cues from the sense of uplift and celebration that sport will inspire across the world in the summer of 2021.