Bajaj Allianz General Insurance takes forward brand ideology of ‘Caringly yours', launches inspirational video series

Bajaj Allianz General Insurance has launched #CareHeroes, a video series comprising impactful stories of heroes around us who put the greater good above their self and work unselfishly towards bettering the world in their own way.

The objective behind this initiative is to showcase the company’s approach towards its customers — the one that cares for them and believes in going an extra mile to address their worries.

The #CareHero initiative is in line with the company’s recent change in brand identity to ‘Caringly yours’ in February 2019.  With this initiative, the company intends to be identified as a brand that is always there for its customers, understanding their requirements and working tirelessly to fulfil their needs by delivering to the best of its abilities.

Commenting on the initiative, Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz General Insurance, said, “Aligned to our core brand ethos, the #CareHeroes initiative is our way of saluting several unsung heroes who are making a positive difference to several lives, through acts of selfless care. The value of care remains deeply embedded in our products and services. Several unique claim innovations like ‘Motor On the Spot’ and auto reimbursement in case of flight delay have emanated by keeping care at the centre of our business practices.”

The company has launched four videos under the #CareHero initiative so far. While Ajeet Singh's story highlights how he’s fighting against girl child trafficking, Prakash Maroo's heart-warming story talks about how he never left his wife’s side who suffered from Alzheimer's. Road accidents are becoming frequent, leading to thousands of deaths and .be" target="_blank" rel="noopener">Subroto Das's account narrates what led him to start an ambulance service which saves lives of many. With farmers becoming vulnerable due to floods/ drought, the latest video showcases efforts of Godavari Dange and Kamal Kumbhar who are nurturing farming communities by educating women about best farming practices and helping them become self-sufficient.

Deriving the message from these videos, Bajaj Allianz General Insurance is highlighting the unique services such as Motor OTS, Health CDC, 24/7 Missed Call facility for travel insurance customers which showcase care for its customers and have simplified processes. The company intends to launch few more videos under this initiative, which will be publicised across all the social media platforms. 

As a part of the #CareHero initiative, Bajaj Allianz General Insurance is inviting nominations from people who know of such ‘Care Heroes’ going beyond his/her call of duty and doing good in the smallest way possible. These nominations will be evaluated by a jury and the stories of these people will then be publicised by the company, recognising their contribution.