BeatXP, a fit-tech D2C brand by Pristyn Care, launched an influencer marketing campaign #RecoveryonBeat, wherein it engaged with fitness, fashion, and lifestyle influencers to promote their upcoming Bolt Massage Gun.
Through this campaign, the brand plans to integrate technology i.e. its Bolt Massage Gun into the daily fitness regimes of the consumers who want to chase their fitness goals and are happy to make independent choices as they get on their journey to be the best version of themselves.
According to BeatXP, the Bolt Massage Gun is a one-stop solution for muscle recovery and a must-have accessory at every home to ensure a pain-free body.
To meet the purpose of the campaign, BeatXP chose Umar Riaz, an idol for fitness enthusiasts, to lead the campaign and also partnered with Gaurav Taneja, also known as Flying Beast, who is a pilot, national-level bodybuilder, nutritionist, and a popular Indian YouTuber.
Overall, promotions for the campaign will be extended across all channels including brand communications, social media, influencers, and brand partners.
Commenting on the campaign statistics and vision, Aziz Alam, Business Head, BeatXP, said, “Our #recoveryonbeat campaign has garnered over five million views across India and organic visits to the website have increased by over 40%. We are geared up to scale our business, catering to customers anywhere in India and the world using e-commerce.”
Furthermore, BeatXP also pointed out that through this campaign, they plan to target audience who are enthusiastic about fitness, lifestyle, gaming, traveling and dancing, in the age-group of 24-35 years of age in Tier-I cities.
Of the overall campaign's target segment, fitness being the strongest segment covers almost 60% of the brand's cohesive target group as the product aids in avoiding post-workout sores, cramps, etc.
As per Sheeko, an influencer marketing and branded content management platform, BeatXP has spent Rs 25-39 lakh for this influencer marketing campaign on Instagram.
Furthermore, Sheeko also stated that through the campaign, the brand has also attracted customers by sharing offer codes that can be availed by the influencer’s audience.
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