Big Bang Social and Comscore partner to help brands and creators with advanced analytics

Big Bang Social has announced a collaboration with Comscore.

The partnership aims to help creators with insights into the efficacy of their campaigns.

BigBang.Social App is designed to serve brands in multiple dimensions, including discovery, curation and customisation of campaigns.

Comscore's expertise in cross-platform measurement and digital audience insights will equip brands on the platform to make informed decisions, fine-tune their content strategies, and achieve superior results.

Anurag Iyer, CEO, Big Bang Social, said, "We are thrilled to join forces with Comscore to provide brands with a distinctive, all-encompassing platform that will transform their marketing journey. With the BigBang.Social App and the added advantage of Comscore's analytics, brands will have unparalleled tools and resources to bolster their success and develop outstanding campaigns."

Geet Lulla, Vice-President of Sales for Asia-Pacific, Comscore, said, "We take pride in our collaboration with Big Bang Social to assist creators and influencers in realising their full potential. Our expertise in social media measurement using first-party data from the platform will equip creators with actionable and competitive insights, enabling them to make data-driven decisions and elevate their campaigns to the next level."