Bingo comes to rescue with 'Masala' chips as influencer Bunshah rants about Lay's Magic Masala flavour

In a viral Instagram rant, influencer Zervaan J Bunshah voiced his humorous disappointment with Lay's for toning down the spiciness of their popular Magic Masala flavour chips. His post gained huge traction on the social media platform as many people resonated with his sentiments.

Soon after his post, Bingo - an ITC brand responded to the creator saying their masala chips are actually spicy and not "sweet".

“Dear Mr. Bunshah, we came across your Instagram reel video, in that video you are angry because your masala chips were sweet and not spicy. It was really heartbreaking for all of us at Bingo. Therefore, as a token of love we have packed a truck full of Bingo #spicymasala just for you. We promise that each chip is spicy and not sweet. Just DM us your address and this truck full of spicy masala chips will be at your doorstep,” Bingo said in its reel.

Amusingly, Bingo created another reel, playfully implying that because the creator didn't share their address, the team indulged in all the masala chips loaded in the truck, leaving it just a regular truck. Nevertheless, Bingo is prepared to deliver the empty truck to Bunshah.

After Bunshah's reel went viral, Lay's India reached out to him with a DM to provide reassurance.

"Hello! We understand that India's Magic Masala has been your favourite, and you want the magic back. This pack was a limited edition, and we intend to add more joy to the lives of our consumers. So, don't worry, we have your back! India's Magic Masala is coming back," Lay's India said.