Bingo! Mad Angles teams up with aha for ‘The Mad Song'

Bingo! Mad Angles has collaborated with aha for “The Mad Song”.

The brand joined forces with aha Telugu Indian Idol season two’s top six contestants to bring a rap anthem.

The song was produced by Roll Rida.

As per the company statement, The Mad Angles song isn’t just a song but an experience that encapsulates the madness that the brand stands for. It’s a celebration of youth, music and the irresistible joy of snacking!

Nitin Burman, Head-Non Subscription Revenue, aha OTT, said, “We are delighted to collaborate with Itc Bingo! Mad Angles. It's our yet another successful initiative towards becoming a one stop solutions platform for brands looking to reach out and engage with APT audiences. ‘Mad angles’ is a rap song ensured to uplift the mood. Through our Telugu Indian Idol finalists' voice and Roll Rida's grace, we have created a song that is sure to bring smiles.”

Suresh Chand, VP, Head of Marketing, Snacks Noodles and Pasta, ITC Foods Division, said, “Bingo, is a brand which is synonymous with all things fun and quirky.  We are thrilled to partner with Aha to create a one-of-a-kind rap song with the top contestants of Telugu Indian Idol and Roll Rida. Its electrifying music and lyrics is sure to become a favourite number amongst our young audience”.

The Mad Song: