Boomlet Group appoints Dharmesh Joshi as new Creative Head

Boomlet Group, the influencer marketing and crisis management agency, has announced the appointment of Dharmesh Joshi as its Creative Head.

Joshi will spearhead all creative, strategy, and content endeavours at Boomlet. Moreover, he will lead Boomlet’s upcoming creative vertical called BCreates, which will position it as a comprehensive 360-degree creative agency.

Bringing over 15+ years of experience, Joshi has a record of starting YouTube channels for brands and establishing video content studios at scale for agencies.

Previously, he has worked with several brands and agencies, including Ariel, Disney+ Hotstar, Prime Video, Monster Energy Drinks, Kinnect, Glitch, and Supari Studios.

Joshi said, "Boomlet Group has consistently produced awe-inspiring work that has been deeply influenced by culture and innovation. Therefore, when the chance arose to become a member of this truly creative organisation, I became exhilarated. I firmly believe that to become the agency of the future, an organisation must demonstrate adaptability by consistently delivering high-impact work while innovating and seamlessly integrating new technologies, big data, and formats. However, what will truly distinguish the agency is its ability to foster a young and diverse creative force capable of delivering beyond the brief. I am delighted to join the immensely talented team here and eagerly contribute to scripting an enthralling new chapter for Boomlet Group.”

Danish Malik, Co-founder and CEO of Boomlet Group, said, “We are excited to welcome Dharmesh Joshi to the Boomlet Group as our Creative Head. His profound understanding of the industry, coupled with his unwavering passion for creativity, aligns perfectly with our vision. Dharmesh's expertise will undoubtedly enhance our creative prowess, enabling us to deliver even more impactful campaigns and generate greater value for our esteemed clients. In addition to focusing on brands, Boomlet Group acknowledges the growing influence of creators as the new brands themselves. Consequently, this year we will exclusively sign a roster of creators and unveil a line-up of high-quality and entertaining Video IPs featuring these creators."

Preety Singh, Co-founder and Managing Director of Boomlet Group, said, “We are elated to have Dharmesh on board with us, a distinguished visionary with a wealth of industry expertise and an unmatched innovative mindset. Dharmesh's addition signifies a momentous milestone in our pursuit of excellence, fortifying our commitment to nurturing a culture of innovation. With his profound knowledge and keen understanding of the industry, he brings invaluable insights that will propel our organisation towards new horizons. His exceptional talent for harmonising creativity and cultural relevance positions him as a true catalyst for transformative change within our team.”