Brands across categories salute the spirit of women on International Women's Day

Brands make the most out of it on any given occasion, be it festivals like Diwali, Eid, Christmas or occasions like Valentine’s Day, Father’s Day etc. International Women’s Day is celebrated across the globe with huge campaigns about topics related to women to attract more and more consumers. To retain the momentum in today’s fast-paced world, where trends change in the blink of an eye, several brands have come up with emotional and hard-hitting campaigns for International Women’s Day.

BuzzInContent.com rounds up some of the best efforts by brands on the occasion of International Women's Day, which is being celebrated on March 8.

Evergreen Club’s campaign pushing against the narrative of #LadyActYourAge

The social media campaign by Evergreen Club explores the conflicting messages women have been given about how they should look, live, and behave as they get older.

#LadyActYourAge acts as a reminder for people to change actions, the way we speak, and the expectations we as a society put on older women. The video also reminds us to beat gender and age-related stereotypes, and give elderly women the freedom to make their own choices.

 The Evergreen Club film:

Lady Act Your Age | Women's Day | Evergreen Club

Smytten saluting hardworking women with #TheIconicLady digital campaign 

This campaign honours all women who work tirelessly and constantly turn each challenge thrown at them into a success story. #TheIconicLady film features women from different walks of life and circumstances, each representing the essence of being iconic. The film applauds women - the relentless mothers, the rebellious teens, the ones who break the glass ceiling, and those who do not give in to societal definitions of what it is to be a woman. The film concludes by presenting an alternative perspective on women, as they all are iconic in their own ways with no set standards.

#TheIconicLady digital campaign link:

#TheIconicLady - By Smytten

 Prega News celebrates the boundless spirit of womanhood with the #SheCanCarryBoth campaign

Prega News with the campaign intends to break the stereotypical inhibitions arising in every woman’s mind, and drives away their doubt that having a child can bring a full stop to their career. It enunciates the huge strength of women who do not shy away from any form of responsibility. It harbours a sense of inclusivity that motivates the women to celebrate their various phases of womanhood, while not compromising on their dreams and ambitions. 

#SheCanCarryBoth campaign link:

Celebrate Women's Day 2022 With Prega News | #SheCanCarryBoth | Sayantani Ghosh

Sugar Cosmetics encourages women with the #WhenIAmReady Campaign

The #WhenIAmReady campaign by Sugar Cosmetics throws light on how women of today are responding positively to these societal expectations and encouraging other women to live life on their desired timeline. The campaign is running on Instagram.

#WhenIAmReady Campaign link: 

https://www.instagram.com/explore/tags/wheniamready/

Flipkart Seller Hub celebrates women entrepreneurs with #RiseLikeHer

With this campaign, Flipkart aims to encourage women of India, to follow their hearts and live life on their terms. The film depicts women as individuals who possess the strength and ability to make their own decisions and chart their futures.

In a short span of sixty seconds, the film captures the various emotions the protagonist goes through like worry, care, courage, satisfaction; along with a brilliant display of the characteristics that make her the entrepreneur and person she is, such as - humility, courage, decisiveness, resilience and stepping up on the occasion.

#RiseLikeHer campaign link:

Nirjhara hai tu - #RiseLikeHer | A Special Women's Day film by Flipkart Seller Hub

Bombay Shaving Company’s #BreakTheHairarchy campaign complementing women’s body hair

The campaign film questions the norms associated with women's body hair & drives a strong message of breaking all these taboos, encouraging us to #BreakTheHairarchy. It is asking us to rethink our socially conditioned ideas about women’s body hair and the uneasiness that comes while dealing with it.

 #BreakTheHairarchy campaign link:

This Women's Day, Break The Hairarchy | BSC Women | #SmoothAF

Edelweiss Mutual Fund motivates the “Stree” to break “Free”

Edelweiss Mutual Fund has launched a digital film that highlights biases that start within each one of us and how we can take steps to break them.  The film inspires women to take the pledge that they will rise above these biases and break free. 

At different stages of life, women themselves doubt their ability and commitment. Many women, not surprisingly, lose self-esteem and career confidence. To break this bias barrier, women must first break their mental barriers.

Edelweiss Mutual Fund campaign link:

Goodbye Bias ft. Radhika Gupta | International Women's Day | Edelweiss Mutual Fund | #BreakTheBias

Hyundai Motor India’s #TheDriveWithin Campaign featuring the inspiring journey of four women cricketers

#TheDriveWithin campaign captures real events and stories from the lives of four Indian Women Cricketers that have had a significant and strong contribution to Indian Cricket. 

The four individual films encapsulate one key moment in the lives of Smriti Mandhana, Taniyaa Bhatia, Shafali Verma and Jemimah Rodrigues. Each film individually showcases how a key person in the lives of these young and talented Women Cricketers has encouraged, challenged and supported them in their journey to harness #TheDriveWithin.

#TheDriveWithin Campaign link: 

Hyundai | The Drive within - Smriti Mandhana , Indian woman cricketer’s True Story

Vivo breaking the bias with the Joy Of Equality campaign

“Joy of Equality" campaign highlights gender stereotypes that are prevalent within society. The brand aims to nudge its audience to introspect and take corrective measures to break the bias.

The campaign stems from the thought that Joy is incomplete without Equality. Backed by a strong narrative, the film pans through various phases in the life of women that sheds light on how they are treated differently and are asked to ‘pose’ for society.

Vivo #JoyOfEquality campaign:

This #WomensDay let's celebrate the #JoyOfEquality

Greenlam Industries’ short film for the women in the architecture industry

The short film focuses on the role of women in architecture and design space, emphasising the respect and treatment women need in the workplace. Greenlam Industries aims to bring a change in the orthodox mindset of people by ‘Breaking the glass ceiling’ created by society. The film challenges society to change its patriarchal mindset and encourage them to recognise gender equality in the workplace. 

Breaking the Glass Ceiling short film link:

Happy Women's Day

Kotak General Insurance tributes women drivers by #DriveLikeALady campaign

The campaign is the latest edition of Kotak General Insurance’s yearly #DriveLikeALady 2019 digital campaign that was primarily built on insights about the driving habits and claims experience of its female policyholders. In the past years, the campaign has won multiple industry accolades for its out-of-the-box thinking and powerful impact. 

#DriveLikeALady campaign link:

The Story of Yogita Satav | Drive Like A Lady | Women's Day

Google India’s #SearchForChange

The campaign recomposes the song ‘Manjha’ from the film ‘Kai Po Che’, it talks about the varied experiences men and women go through that aren’t discussed widely around the world. The film talks about the idea of voices being the catalyst for change throughout history. The message to the audiences is that - With Voice Search on Google, finding anything required is just a question away.

#SearchForChange Campaign link: