Brands show their ‘funny' side up this April Fools' Day

While banking on humour is tough and a very slippery terrain for brands to walk on, here are some of the pranks pulled by the brands this April Fools’ Day:

#ChinglesGetsTheGOAT

FoxyMoron launched Chingles’ April Fools' Day campaign #ChinglesGetsTheGOAT. The DS Group brand has been known for its epic pranks since its launch in 2013. In the weeks leading up to April Fools' Day, Chingles built anticipation by dropping hints about a partnership with the "Greatest of All Time" (G.O.A.T.). Through clever social media posts featuring the initials S.K. and engaging content that encouraged people to decode which famous athlete or celebrity it could be, Chingles sparked massive speculation and buzz.

On April 1st, the big reveal finally arrived: it was a real-life goat named Sparky Khurafati (S.K.). Chingles then shared a video on Twitter, Facebook and Instagram showing how they pulled off the prank, which garnered a warm reception from people who retweeted, responded, and appreciated the ingenuity of the campaign.

Cultfit's #cultHouseParty

Cultfit launched this campaign on March 15, showing how Gopika, a fictional character, and her friends approached Cultfit to host a surprise house party to celebrate her 30^th birthday. Ramping up the buzz, cult unveiled a houseparty launch video, inviting members to book their slots on the cultfit app. The video also showcased how these parties, with a health twist, offered a wide range of activities, from games, recreational activities, and dance-based workouts to yoga and strength training, where people could have fun without disrupting their fitness regime. Subsequently, there was a ‘recruitment post’ on social handles that called for trainers to join their creative crew to take these parties to the next level. Cut to 1^st April, the prank reveals that the protagonist wakes up and realizes that it was all just a dream! 

With trainers like Shwetambari Shetty, Suvini Mehra, Spoorthi, Naveen Sharma, and Rahul Shetty leading the way, the campaign was positioned as a unique initiative wherein people can party and celebrate their milestones guilt-free while simultaneously looking after their health.

Kotak Mahindra Bank’s #AlertRaheinSafeRahein

Kotak Mahindra Bank released their latest campaign for April Fool’s Day featuring the iconic Bollywood Bad Man – Gulshan Grover, highlighting ways of Safe Banking. The digital campaign ‘#AlertRaheinSafeRahein’, portrays Gulshan Grover in a role that turns the table on his Bad Man image, when he smartly identifies the intention of the thief, disguised as a courier delivery man. When called for extra payment to complete the delivery, the protagonist – Grover, not only saves himself from falling for the trick but also ensures he is punished by reporting the fraud on the Kotak Mahindra Bank - Mobile Banking App.

Conceptualised and produced by Tonic Worldwide, the film ensures that through a light-hearted take on April Fool’s Day, consumers do not forget that the best way to avoid different types of fraud is to be safe and alert throughout the year.

SUGAR Cosmetics’ LollyPout

SUGAR Cosmetics launched edible lip product that attracted a lot of hype: LollyPout, a range of long-lasting tints that have a yummy taste this April Fool’s Day. This launch was exclusively seen on the brand’s Instagram page handle & link -

https://www.instagram.com/trysugar/.

Launched in 4 delectable flavours: Pinkin’ About You, Red-dy or Not, Purple Trouble & Orange You Cute; SUGAR Cosmetics’ LollyPout created excitement and intrigue among consumers promising one’s taste-buds & luscious lips to feel like you are on a tropical vacation. But what the consumer did not know was that this luscious-looking newly launched product, LollyPout was only an April Fool’s prank. Through this, the brand created a lot of engagement around the launch with the consumers.

Philips India’s #IsseNahiKatega

Philips India shared their latest social media post on April Fool's Day to instigate social laughter. The social post #IsseNahiKatega highlights that while people are easily tricked on April Fool's Day, they will not be fooled or tricked with the Philips BT1000 series beard trimmer in comparison to the competition brands.

 

 

 

 

 

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A post shared by Philips India (@philipsindia)

This social media post is part of a larger campaign #IsseNahiKatega across OOH, digital, and social. The campaign has gained significant organic traction due to its quirky and relatable messaging. We noticed RJ Meenakshi from Chandigarh appreciating it.