Britannia's Little Hearts' Heartbreaker's Handbook gives tips on breaking up

Britannia’s Little Hearts, the biscuit brand, has unveiled its Heartbreaker’s Handbook. Building on the existing brand message that encourages teens to break some hearts, the witty, illustrated handbook is a step-by-step guide to breaking hearts like a pro.

The Heartbreaker’s Handbook is available for purchase on Amazon and Flipkart. Teens can also find the handbook at select Café Coffee Day outlets across the country. The creatively illustrated Heartbreaker’s Handbook pushes the envelope, combatting societal norms and encouraging teens to have fun with dating and not take love too seriously.

Providing the dos and don’ts of casual dating, witty comebacks that portray confidence and break-up inspiration, Bollywood style, the handbook is made for the India’s savvy, digital-first generation.

Speaking on the launch, Ali Harris Shere, Vice-President, Marketing, Britannia Industries Limited, said, “Little Hearts is not just a biscuit, it is an emotion. The unique heart shape of the biscuit has evolved its messaging for today’s teens by encouraging them to break some hearts. Hence, taking a leaf out of this thought is our Little Hearts Heartbreaker Handbook. This is one book that doesn’t give the same stale-mushy love and relationship advice. We decided to take on the challenge — kill all the mush and give teens a 101 guide to breaking hearts.”

“Little Hearts wanted to reconnect with their audience with a fresh new take on love. The time was right for a different conversation to capture the imagination of today’s too lucky in love generation — ‘Break some hearts’. To help decode this cool new language, we designed the heartbreakers’ handbook. #BreakSomeHearts 101 — a step-by-step guide to breaking hearts like a pro. It’s a light breezy and funny guide to navigating relationships today with pointers on saying no without being rude, tips on friendzoning, rebuttals for pick-up lines, ways to get out of dates with fun things to do and discover on each page — break-up cards, stickers, songs with a twist and lots more,” said Priya Shivakumar, National Creative Director, JWT.