CarDekho acquires YouTube automotive content platform PowerDrift

Girnar Software, which owns and operates online auto portals CarDekho.com, Gaadi.com, ZigWheels.com and BikeDekho.com, has announced the acquisition of PowerDrift Studios. PowerDrift is Girnar Software’s eighth acquisition in the technology and content space.

Founded in 2012 by Rohan Albal and Amit Shetty, PowerDrift is India’s largest YouTube channel for automotive content and is on the verge of being the only automotive channel on YouTube to reach a million subscribers.
This acquisition makes Girnarsoft group the largest automotive video content player reaching out to 1.4 million subscribers.

In just a span of five years since its inception, PowerDrift has attracted more than 240 million lifetime views on its YouTube channel with an average of 2 lakh views per video. Importance of Video content is underlined by the Google – Kantar TNS study, which states that 80 % of car buyers watch online video during their car buying journey.

Speaking on the acquisition, Amit Jain, Co-founder and CEO, CarDekho, said, “CarDekho has always innovated and focused on providing the best user experience. Content plays an extremely important role in that. By bringing PowerDrift on board, I am convinced this acquisition will prove to be a game-changer. We will come up with the best-in-class video content, which will be a visual treat and decision-enabler for all stakeholders.”

Rohal Albal, Co-Founder and CEO, PowerDrift, said, “Showcasing Indian motoring in a unique and world-class way has been the founding principle of PowerDrift. This alliance enables us in creating more exciting content, but also offers great value to our viewers. With our strengths compounded, I can’t wait for an even bigger, more exciting automotive future for India.”