Cheil India has been awarded as the Specialist agency of the year in the Branded Content and Entertainment category in the recently concluded Abby Awards 2022. The agency has won 4 Silver and 4 Bronze.
Enormous Brands, Grey Group India, FCB India and Mindshare India won a Gold each at Abby’s 2022.
Enormous got the Gold for Christmas - Bodo Din campaign for Winkies. Mindshare won the Gold for “Apno Ko Apnaao” campaign for Brooke Bond Red Label. Grey Group’s campaign “Shaving Stereotypes” won the Gold for Gillette India. FCB India fetched the Gold for Mumbai Police’s “Punishing Signal” campaign.
Here’s the complete list of winners:
Sub Category |
Brand |
Title / Caption |
Agency |
Metal |
15a: Best fictional program, series or film |
Winkies |
Christmas - Bodo Din, Bodo |
Enormous Brands LLP |
Gold |
15a: Best fictional program, series or film |
BYJU'S |
Master Ji |
Think and Learn Pvt Ltd. |
Silver |
15a: Best fictional program, series or film |
GAIL (INDIA) LTD. |
INTERDEPENDENCE (Meg |
Handyyman |
Silver |
15a: Best fictional program, series or film |
GAIL (INDIA) LTD. |
HAWA BADLE HASSU - WE |
Handyyman |
Bronze |
15a: Best fictional program, series or |
Truecaller |
Call Reason |
Wirality Media Private Limite |
Merit |
15b: Best non-fiction program, series or film |
SAMSUNG |
#UncoverTheEpic : Samsun |
Cheil India Private Limited |
Silver |
15b: Best non-fiction program, series or film |
SAMSUNG |
#UncoverTheEpic in Chattis |
Cheil India Private Limited |
Silver |
15b: Best non-fiction program, series or film |
Asian Paints |
Where the heart is! Season |
Madison Media |
Bronze |
15b: Best non-fiction program, series or film |
SAMSUNG |
#UncoverTheEpic in Shark I |
Cheil India Private Limited |
Bronze |
15b: Best non-fiction program, series or film |
Boost |
Boost Stamina Meter - A new |
Mindshare |
Merit |
15b: Best non-fiction program, series or film |
Truecaller |
Jam The Scam |
Wirality Media Private Limite |
Merit |
15c: Best brand or product integration |
Asian Paints |
#DealersAddColors |
Madison Media |
Bronze |
15c: Best brand or product integration |
Asian Paints Ace and TE |
Bhabhiji Kare Shyne |
Madison Media |
Merit |
15d: Best use or integration of experiential events |
Brooke Bond Red Label |
Apno Ko Apnaao |
Mindshare |
Gold |
15d: Best use or integration of experiential events |
adidas |
The Unreal Fans of Real Kas |
Cheil India Private Limited |
Silver |
15d: Best use or integration of experiential events |
Michelin India Pvt Ltd |
Michelin - For Those Who D |
Tribes Communications |
Silver |
15d: Best use or integration of experiential events |
Netflix India |
Netflix and BMC presents Mo |
The Glitch |
Bronze |
15d: Best use or integration of experiential events |
Skechers |
GORun 7 - Beat My Speed C |
Signpost India |
Bronze |
15d: Best use or integration of experiential events |
NBA |
NBA in my Backyard (Gatew |
Tribes Communications |
Bronze |
15e: Best use of integration of user generated content. |
MUMBAI POLICE |
The Punishing Signal |
FCB Group India |
Silver |
15e: Best use of integration of user generated content. |
MTV |
MTV Hussle - Fill in the raps |
Madison Media |
Bronze |
15e: Best use of integration of user generated content. |
Amazon Prime Video India |
#MemeTheFamilyMan |
SoCheers |
Bronze |
15e: Best use of integration of user generated content. |
Samsung Smartphones |
India Ready Action |
Cheil India Private Limited |
Bronze |
15f: Best use or integration of music |
GILLETTE INDIA |
SHAVING STEREOTYPES - |
GREY Group |
Gold |
15f: Best use or integration of music |
Winkies |
Christmas - Bodo Din, Bodo |
Enormous Brands LLP |
Silver |
15f: Best use or integration of music |
Spotify |
Beat Of a Billion |
TLG India Private Limited |
Bronze |
15f: Best use or integration of music |
Netflix India |
Money Heist - Anthem |
Creative Land Asia |
Bronze |
15f: Best use or integration of music |
GILLETTE INDIA |
GILLETTE SKINGUARD - I F |
GREY Group |
Merit |
15f: Best use or integration of music |
HDFC BANK |
Mooh Band Rakho - fraud a |
TLG India Private Limited |
Merit |
15g: Best use or integration of offline media |
MUMBAI POLICE |
The Punishing Signal |
FCB Group India |
Gold |
15g: Best use or integration of offline media |
SAMSUNG |
The First Ever Cover Photo |
Cheil India Private Limited |
Silver |
15g: Best use or integration of offline media |
Michelin India Pvt Ltd |
Michelin - For Those Who D |
Tribes Communications |
Bronze |
15g: Best use or integration of offline media |
Honda Motorcycle and |
Honda - Vighna Free Visarja |
Tribes Communications |
Merit |
15h: Best integrated entertainment content campaign which uses more than 2 media |
GILLETTE INDIA |
SHAVING STEREOTYPES - |
GREY Group |
Silver |
15h: Best integrated entertainment content campaign which uses more than 2 media |
SAMSUNG |
#UnfoldYourWorld |
Cheil India Private Limited |
Bronze |
15h: Best integrated entertainment content campaign which uses more than 2 media |
Samsung Smartphones |
India Ready Action |
Cheil India Private Limited |
Bronze |