Chingari partners with Bolt to bring content creators onto social TV

Chingari users can now watch their favourite creators on the silver screen through the Bolt+ smart TV app.

Chingari said, “The opportunity for those creators to make the leap onto TV without sacrificing the interactive aspects of their existing communities has never been more achievable.”

“India is a country that’s been able to see the benefits of web3 for a long time,” says Bolt Global CEO Jamal Hassim. “Millions of content creators have been waiting for that revolution to happen. That’s clear from the meteoric rise of Chingari and the rapid adoption of its web3 technology by those millions of talented content stars. Those same creators now have the potential to also broadcast their content on TV. That’s the ultimate goal of online creators who are working to turn their content into a real career - one that’s even shared by the likes of Mr Beast and Lilly Singh. This partnership between Bolt and Chingari not only makes it possible for every one of them to do this, but makes it easy.”

“A partnership between Chingari and Bolt was an easy choice,” said Sumit Ghosh, CEO and co-founder at Chingari. “We share a lot of the core values, not least of them being a fair and sustainable economy for content creators. So we’re kickstarting our partnership by launching a Chingari TV channel on Bolt+. This new social TV experience allows us to bring some of India’s most popular and prolific content creators to television for the first time.”

Bolt and Chingari have a lot more in the works as their partnership grows. This initial expansion into the world of social TV for creators and across the Indian territory for the web3 content delivery platform is an exciting first step that everyone is invited to join in with.

Bolt+ is a web3 content-sharing platform with a smart TV app that’s pre-installed on over eight million TVs, a self-custody BoltX digital asset wallet, and its own EVM-compatible media-focused blockchain, BoltChain. Combined with the BoltOS toolset, content creators have everything they need to launch, operate, and earn from their very own interactive TV channels.