Colgate features story of visually impaired paragliding pilot Divyanshu Ganatra's in ‘Smile karo aur shuru ho jao' campaign

Colgate-Palmolive, the oral care brand, has launched its third video featuring Divyanshu Ganatra’s inspiring story under its ‘Smile karo aur shuru ho jao’ equity campaign.

Ganatra was only 19 years old when he lost his eyesight to glaucoma. As a child who dreamt of flying, his blindness couldn’t limit him from achieving what he wanted. He persevered to become not only India’s first visually impaired solo paragliding pilot but also a clinical psychologist, behavioural facilitator, and a self-made social entrepreneur. In 2014, he went a step beyond to start an NGO that works extensively towards inclusion via sports for persons with and without a disability.

In Ganatra’s words, “When you smile, it’s a problem solved.” Colgate captures Ganatra’s courageous journey and his indomitable spirit in the form of a video. 

One can watch the video here in

English

Hindi

Marathi

Bengali

Telugu

Tamil

Under the equity campaign of Colgate’s ongoing ‘Smile Karo Aur Shuru Ho Jao’ campaign, the brand has earlier narrated inspiring stories of Haimanti Sen, the 22-year-old college student who turned a skywalk into a classroom for the underprivileged; Anand Arnold, the first Indian wheelchair bodybuilder, and that of Yashaswi Jaiswal, the youngest Indian to score a double century in the history of 'List A' Cricket.

Commenting on the new video, Arvind Chintamani, Vice-President, Marketing, Colgate-Palmolive, said, “We truly believe that a smile signifies optimism and our brand expression ‘Smile karo aur shuru ho jao’ builds on the real-life stories of everyday people to inspire hope and start afresh. The story exemplifies Colgate’s message of overcoming adversity and life’s challenges with the positive power of a Smile. Such important stories of real people help us spread the message of conquering fears and our inhibitions with a smile.”