Collective Artists Networks Big Bang Social bags mandate to represent The Bharat Army

Collective Artists Networks Big Bang Social has bagged the mandate to represent the official supporters' group of Team India, The Bharat Army.

Through this partnership, Big Bang Social will manage The Bharat Army brand for brand deals, on-ground partnerships, licensing, Web 3.0 activations, and content deals, among other commercialisation activities.

The Bharat Army was founded in 1999 and today has almost 150,000 members globally, as per it.  It is recognised by the global cricket fraternity as one of the largest fan groups in the world.

The Bharat Army offers Indian Cricket fans globally the opportunity to join the ‘BA Family’ at major series and tournaments. Recently, The Bharat Army has begun extending its support to Indian athletes across sports categories.

Big Bang Social’s experiential product - The CreatorXP Platform will serve to create a deeper inner circle of ‘Superfans’, that are creators and influencers themselves.

This creator community will be digital and on-ground brand ambassadors, engaged in activities like promoting tournaments and wearing The Bharat Army badge of honour by representing the group to their local communities. The creator marketplace will deploy a nationwide team to take The Bharat Army to market, building a business pipeline with brands associated with cricket and other sports in India.

Anurag Iyer, CEO, Big Bang Social, said, “It is an immense honour to bring an entity like The Bharat Army on board. They are a great addition to the communities we are nurturing through our various divisions. We are super excited to amplify the communities reach globally and to unlock its true potential.”

Rakesh Patel, Founder, of The Bharat Army, said, “We are delighted to associate and partner with an exceptional creator company like Big Bang Social. They understood the DNA of our community and came up with brilliant solutions we are looking forward to bringing to life together.”

Vijay Subramaniam, Group CEO and Co-Founder of Collective Artist Network, shared, “The Bharat Army is an iconic community for representing India on a national and global scale. We are confident that our platform can provide the support and resources necessary to help Bharat Army grow and achieve even greater success. We look forward to nurturing this partnership and creating meaningful opportunities for the entire community.”