College Rivals unveils seven-video marketing series

College Rivals has unveiled a seven-video marketing series.

The series showcases an unparalleled fusion of gaming, music, and pop culture.

Its first video release of the seven-video series, features Tanmay Bhatt. The video series will be featured on College Rivals' social media channels and will be showcased on the social media platforms of Tanmay Bhatt, Scout, and Mortal. The mockumentary showcases a true conversation between the team and the work that goes behind a successful campaign.

Throughout this series, the Ampverse team is being shown brainstorming innovative ways to captivate the interest of the gaming and esports community. This is joined by two esports figures in the industry, Scout and Mortal. In the initial segments of the series, Mortal makes an entrance, contributing his tactics to establish a connection with the gaming community in India.  In the latter half of the series, the viewers will witness Scout’s intuitive understanding of gaming culture. The campaign is a collaboration between pop culture, gaming, esports, music and fashion.

Dhruv Sachdev, Founder, Zero Begins Films, the production agency behind the phenomenal mockumentary series said, “Truly excited for this campaign - where Esports, Music, and Pop culture collide in a groundbreaking way. It's an unprecedented fusion, bringing a fresh perspective to the gaming world. Engaging in this campaign has been an invaluable learning curve for us. As a team, we can’t wait for the audience to witness this innovative showcase. All we can say is stay tuned and watch!”