Concept Communication launches content-driven meta influencer company ‘Avtr Meta Labs'

Concept Communication has announced the launch of Avtr Meta Labs, a content-driven metaverse influencer company, which intends to create digital/meta avatars targeting the Generation Z.

Avtr Meta Labs (AML) plans to launch multiple digital avatars on Instagram, YouTube and other social media platforms and create a unique space in content and influencer marketing.

AML’s focus will be to create short form, snackable content especially tailored for social media platforms. 

With this, audiences will be able to experience and enjoy episodic content specifically created for social media.

Naina, a 20-year digital avatar, is a small-town girl hailing from Jhansi, Uttar Pradesh. The avatar said, “Like many other girls of my age group, I have come to Mumbai to fulfil my dreams of becoming a successful actor. I invite you all to follow me on Instagram and YouTube, become a part of my life journey and share my experiences. I have just come to Mumbai and I will need all the help I can and I am counting on you all.”

Vivek Suchanti, Chairman, Concept Group, said, “With the launch of Avtr Meta Labs, we have once again delivered on our promise of investing in innovative and emerging technologies. Today, we have our investments and key people in Artificial Intelligence backed Content Creation, Cloud Storage, Real Time Tracking, Consumer Data & Analytics, Martech, etc. with companies like DigiBoxx, Concept BIU, 0101 and now, Avtr Meta Labs: all under the Concept Umbrella, providing our clients with the best of creative tools and marketing technologies to empower sales.”

Abhishek Razdan, Co-Founder and CEO, AML, added, “At AML, our focus will always be on creating quality content, which our audiences can relate to and that adds great value to their lives. We also understand that today’s generation is stretched for time and therefore, we are introducing 2-3 minutes of episodic content giving storytelling an altogether new dimension. While, globally, the meta influencer space is well established, it’s still a whole new category in India and with the launch of our first Digital Avatar, Naina, we are giving marketers and advertisers an entirely new playfield. A lot of research and diligence has gone into the creation of Naina and I am confident that audiences and marketers alike will enjoy Naina’s journey in days to come.”

Readers can follow Naina’s journey on Instagram @naina_avtr and on YouTube at Naina Avtr.